To celebrate this technological breakthrough, only 888 constrained version bottles will likely be made producing this an unmissable piece of heritage for collectors.

Precise savings could be undertaking and merchandise dependent, but generally speaking, unbiased experiments demonstrate that, all else equal, for every gramme of glass decreased Which means about half a gramme much less carbon emissions in production.

Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the tip of the spear for glass—specifically for corporations wishing to offer in Europe.

We’ve launched Distilled 2025 – exploring the best trends driving shopper conversations worldwide.

Our fantastic combination of our individuals and types is our magic, and in our inclusive and supportive society, your chance to thrive is countless.

From peaty whisky to fruity whisky, lean on our professional insights to find out the entire range and character of various whisky flavours.

Coupled with exterior glass makers, the brand rethought all aspects of how the bottle is developed, made and transported: from hand-blowing the glass, to using a teardrop form which, for The very first time ever, intended reforming the enduring Johnnie Walker square bottle.

. The Earlier claimed ‘lightest weight Scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.

Weighing a hundred and eighty grams, the Blue Label Ultra bottle can be a glimpse into the way forward for sustainable luxury spirits packaging

“We didn’t know very well what we had been heading in order to accomplish after we got down to force the boundaries of luxurious, and The end result is something that numerous stated wouldn't be probable. 

The technical problems that lightweighting offers led us to incorporate several style and design and manufacturing technical specs that we couldn't have envisaged At first of our journey; with the need of the tear drop form which We have now moulded to nonetheless mimic the enduring square method of Johnnie Walker bottles, towards the addition of the protective cage to permit for the spherical foundation, and also the hand-producing and filling of each and every person bottle to avoid damages in generation.

With much less than 888 bottles introduced globally, Each and every bottle is separately numbered and offered within a luxurious collector’s scenario.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

The reveal of Johnnie Walker Blue Label Ultra indicators the manufacturer’s motivation to innovation, with hopes that the ground-breaking structure could inspire the more magnificent, lightweight, and reduced-carbon whisky bottles of tomorrow. 

This is the just one-off bottle for now illustrating the art from the possible, as a style experiment and redefining light-weight as luxury. We'll carry on read more to apply these learnings throughout the broader Diageo variety.

Liquid Light-weight enveloped visitors in a mesmerizing interaction of sunshine and shadow, with relocating light passing through glass forms and projecting sophisticated patterns onto white walls.

Johnnie Walker set out to advance the spirits market by experimenting with lightweight glass for its luxury whiskies, influenced from the craze toward 'sensitive' rather then 'hefty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.